The Marketing Working Group is dedicated to promoting MIPI Alliance specifications and the organization’s role in advancing mobile device interface technology. In addition, the Marketing Working Group serves the member companies through numerous value-add opportunities:
Brand management – Provide guidance and direction on the use of MIPI Alliance brand footprint
Event marketing – Promotion and exhibit opportunities for MIPI and its members at leading industry tradeshows, sponsorships at key conferences, and quarterly face-to-face Alliance events
Public relations – Editor and analyst relations, press releases, contributed articles and speaking opportunities for MIPI Alliance, and support for all member public relations activities
Marketing communications – Organization collateral, webinars and robust website
Social media – Active promotions on LinkedIn, Twitter, and YouTube
Alliance growth – Targeted outreach to increase MIPI Alliance membership
Co-Marketing – Build mutually beneficial alliances with other supporting and complimentary industry organizations
The working group is comprised of product and marketing experts, and offers insight across the entire mobile device ecosystem, including semiconductor companies, IP providers, software vendors, peripheral manufacturers, test labs and end product OEMs.
The Marketing Working Group supports targeted marketing activities for each of the Alliance working groups. These efforts are designed to increase awareness for the group’s specifications and impact on their area of technology.
Working Group Chair
Marten Seth, WiSpry
Working Group Vice-Chair
Kurt Shuler, Arteris