Closing Session: MASS - Is There a Need for a New Automotive SerDes?

10:37 AM to 11:07 AM
Moderated by Kevin Yee, MIPI DevCon Steering Committee Chair
Panelists: Andreas Lock, Hezi Saar and Rick Wietfeldt
 
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In recent years, the automotive market has been one of the most active investment areas for the semiconductor industry. With the growth of electric vehicles, and the expansion of assisted and autonomous driving (ADAS and ADS), the number of electronic components in the car has increased dramatically, presenting a host of significant data and integration challenges as well.

In this session, representatives from across the automotive ecosystem will explore how the semiconductor market is addressing the unique challenges that these trends present. Specifically, discussions will include the need for standardized long-reach SerDes solutions that simplify integration and the need to address functional safety and security within these solutions.

Kevin Yee, MIPI DevCon 2020 speaker

Moderator:
Kevin Yee

Andreas Lock, MIPI DevCon 2020 speaker

Andreas Lock, Ph.D.

Hezi Saar, MIPI DevCon 2020 speaker

Hezi Saar

Hezi Saar, MIPI DevCon 2020 speaker

Rick Wietfeldt

Moderator:

Kevin Yee is director of IP and ecosystem marketing at Samsung Foundry, responsible for driving strategic partners for IP enablement and SoC ecosystem. With more than 25 years in the semiconductor industry, he has served a variety of senior management roles in R&D engineering, product planning, sales, marketing and business development in system, semiconductor, FGPA, IP/VIP and EDA companies. Kevin's background includes system/ASIC design, FPGA architecture, IP development and holds several patents on design architecture. He is actively involved with industry standards organizations such as PCI-SIG, USB I/F, CCIX, CXL, JEDEC and MIPI, driving the latest in industry standards and technologies. He holds a bachelor of science in electrical engineering from the University of California.

Panelists:

After earning a Ph.D. in solid state physics (MPI für Strömungsforschung, Göttingen, Germany), Andreas Lock joined the sensor development center of Robert Bosch GmbH in Reutlingen. He has held several positions in sensor development, electronics manufacturing and ECU development, and hejoined a JV with Hyundai Motors in Korea as head of the KEFICO Engineering & Technology Institute (KETI) for engine management ECUs. From 2011 until 2015, Andreas was responsible for innovation and technology management at the Automotive Electronics division, where he built up an innovation lab and introduced a technology management framework. In 2016, he joined a corporate technology department as head of Systems Engineering for E/E architectures and took over his current position as head of development for E/E architecture and Software Excellence at powertrains solutions by the end of 2018.

Hezi Saar is a director of product marketing at Synopsys and is responsible for its Mobile, Automotive and Consumer DesignWare IP product lines. He brings more than 21 years of experience in the semiconductor and electronics industries in embedded systems. Hezi holds a Bachelor of Science degree from Tel Aviv University in computer science and economics and an MBA from Columbia Southern University.

Rick Wietfeldt is a senior director, technology, at Qualcomm Technologies Inc. in San Diego. He joined Qualcomm in 2007 and established the Advanced Connectivity Technology office responsible for the standards developments organizations (SDO) that drive mobile interface standards. He has authored numerous publications and been awarded numerous patents in mobile device architecture and operation. Prior to joining Qualcomm, Rick worked at Texas Instruments in Dallas from 2003-2007 as the OMAP CTO running the U.S. CTO office and helping position OMAP as the workhorse processor of the early smartphone era. Rick received his bachelor of science and master's degrees in electrical engineering from the University of Toronto, and his doctorate from York University in Toronto.